Graphic

Western U

№ 13 / 13 · 2019

the client

Western U's alumni office, running their largest reunion weekend in a decade and needing event collateral that signals legacy without feeling stuffy.

keywords

Editorial / Collateral / University / Event / Posters

the objective

Produce a coherent collateral system for a multi-day reunion — posters, a 16-page program, lanyards, signage, and merch — that honors the university's history while feeling current.

the solution

A typographic-led system anchored by a heritage serif and the university's existing palette. The 16-page program runs on a strict three-column grid; posters break that grid intentionally for dramatic effect. Lanyard and swag templates pair photo with quote, alumni-led.

Detail · 01
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Hero application
Application · 04
Detail · 05
Final · 06
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